Spotlight – Customer Retention

This month, from the resident blogger’s desk, we thought we’ll talk about some of our experiences on a much talked about industry metric – that of Customer Retention. Here is breaking down the term and bringing its meaning to life.

Customer Retention is easily a top priority for many companies aiming to be the best at what they do. It encompasses all the activities and actions companies take to increase and grow the number of customers that use and love the brand. According to many top companies in the business sphere today, here are some go-to strategies.

(Photo by Garrhet Sampson on Unsplash)

If you’ve ever watched Simon Sinek’s TED talk “Start with Why”, you would understand the importance of having a mission. This brings us to one of the strategies – Start with a Mission. It’s important to have a clear – cut aim and goal, this helps build a brand that in turn inspires loyalty and retention.

Be the expert – is an easy way to remember to always be the best and bring your A-game. By always staying on top and remembering to always be the best version of yourself, as a company, can easily help you to earn a level of loyalty that can not only set a statement for the company, but also shape the company in a completely new way.

Go above and beyond. Going that extra kilometre for your customers is the key to a great customer-company relationship. Adding a personalised touch, making customers feel valued and important are all ways to go beyond the regular. Fly, drive, and swim with them – if that’s what it takes.

Apple, a brand everybody knows says – ‘Create a divide between you and your competitors’.  Sticking true to who you are as a company, can really show brand integrity and hence attracts customers. Show your audience that you’re far different from the rest of the herd. Make yourself heard, and be ready for a pool of happy customers!

Win your customers over with the strategies mentioned above. Treat every complaint as a gift. Tweak your company to be better than it was yesterday. Every single day counts! Make your customers happy, right here, right now.

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