Spotlight – Tech & Customer Loyalty

Do you remember the time when airline tickets came in booklet form? There were the tickets themselves, printed on rich glossy paper followed by pages of Ts&Cs. The airline industry was the first to reward its customers for being loyal in the 1970s. And this was in a widespread and popular way. There was finally a thing such a ‘free flight’ then. Retail caught on later.

Now, with the emergence of ubiquitous tech, airline tickets appear in our mobile wallets, of course. But the whole game of customer loyalty has changed too. Take your stuff, tap a card, ka-ching! It’s just as easy as that. And with customized offers, great new discounts and convenience of a mobile – customer is now truly King (or Queen!)

customer loyalty

(Photo by Álvaro Serrano on Unsplash)

Everything is also, much more immediate. We live in a world of real-time gratification. Our communications, thoughts, dreams, memories – everything is captured and chronicled as we collect them. With this sense, it is important for a customer to instantly accrue points, or redeem them. Using the data that companies hold, they can predict a purchase, even suggest it, and assist with it.

Our emotions can now be monetised. And some consumers, obviously engage more than others. But brands are now making it harder for us to remain unengaged. Life is now about the next aspirational holiday, or dinner out or those gorgeous cufflinks. If I can pick up some points for my spend, why not?

We are living through this evolution and time will tell if the most loved brands continue to grow their user base. Are there specific brands you are loyal to? Any programmes that you subscribe to, or better still, get your friends to subscribe to as well? We’d ove to hear some of your thoughts (promise we won’t be offended!)

Genuine Broaster Chicken – Featured Review

Looking for a perfect date? We welcome you to Genuine Broaster Chicken. A perfect mini version of American bars themed across various concepts clubbed together to get the perfect feel. You’ll see quirky, fun and decorative things such as rugby helmets, antique photo frames, stained glass, artistically semi-finished walls, interesting and eye-catching comics drawn over the walls, checkered American diner tiles, and list continues. It’s not easy to miss the fine details they’ve thought about , making the atmosphere absolutely delightful!

Let’s talk about what makes a good restaurant! I can think of three checkpoints – one, amazing food, two, super duper interiors and ambience, and three, friendly staff! Do you agree? Since we established the fact that the interiors are amazing, let’s talk about how friendly and helpful the staff are. ‘Helpful and friendly’ are an understatement for Genuine Broaster Chicken’s staff. Always on their toes, they’re ready to help you with everything that you might need. From deciding what to eat in their delicious menu, the staff is as lovely as the food.

Now, coming to everyone’s favourite part – the food! I’m sure; you’ll be blown away. Try not to be blown away to another galaxy! If you’re a die-hard fan of chicken, try their Broaster Platter. Trust me on this; this would be the best chicken you would have eaten. Ever. With 3 different types of chicken served to you, it’s super easy to fall in love with this dish. Melting Chicken Pillows is another favourite amongst Zephop-Chicken lovers. With a good amount of cheese melting in your mouths, and chicken flavouring up your taste buds, welcome to the land of heaven. They even have a special way of frying the chicken, which makes it really special and very tasty.

Are you convinced that this might be the best place for you in this universe? Go check it out real quick and have the best time ever! Upload your bill to Zephop.com and win amazing offers! We love Chicken, but we love you more!

What’s New on Zephop – February 2017

We are making a few changes to the way Zephop works. This is all very exciting to us and the businesses who partner with us are all on board and looking forward to it as well.

It is quite an important change for us as we take our learnings from the first phase of our operations and try and build an even more successful product in phase 2.

What this means for you, dear readers, is that if you haven’t already, you should give us your phone number by adding it to your Zephop profile. This has many direct and indirect benefits, but the most important ones are that it allows:

  • You to get points quicker and more reliably
  • You to get real-time notifications
  • Us to keep you more secure

So do it, and if you have any questions, ask us by commenting on this blog post. We’re listening!